Ambi Parameswaran

The magic of South Indian cinema: Movies, masti, and mass appeal

Of the total screens in India (9,927), multiplexes account for only 40 per cent, though their share of collection is higher

Obesity cure is here? Why it could be a win-win for all stakeholders

We Indians have had a different perspective around obesity

E-commerce reshapes shopping, but are consumers at a disadvantage?

The new issue small businesses are facing is that platforms are becoming advertising media as well, competing with Google/YouTube and Meta

Are we entering an era of boring colours but exciting brand marques?

At one time, we used to photograph the cars in various colours to study how they reproduced; green and blue were a problem. Silver gray was difficult to shoot

Play to Potential book offers fresh ideas for midlife career pivots

If you're in your 40s or 50s and wondering if this is all life has to offer, pick up Play to Potential-it's bound to give you fresh ideas to reinvent and reinvigorate your life

Australia's social media ban for kids sparks debate on advertising ethics

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

Making sense of the census: Do young marketing execs grasp its importance?

Census 2026 (as it may be called) will help us get a better picture and spur many more interesting questions to ask in marketing interviews

The changing business: Indian weddings grow bigger and more lavish

Some reports say it is the fourth largest industry in India with annual spending of $130 million. But in our management education we are yet to fully grasp its importance

Can kirana stores survive the exponential rise of quick commerce in India?

Some savvy kiranas are already evolving - becoming specialist gourmet shops, mini-supermarkets, or setting up their own efficient delivery systems

Anupam Gupta's The Rise of Asian Paints reveals success of an entrepreneur

If you want to understand what makes Asian Paints such a successful company and how the mind of a first-generation entrepreneur works, this book is a must read

Better nutrition labelling on packaged foods: Are large fonts enough?

Changing consumer behaviour takes a lot more than that

Book Review: Some lessons in fighting brand crises from the marketplace

In their book 'Managing Brand Transgressions: 8 Principles to Transform Your Brand', S P Jain and S S Jain attempt to draw the right lessons that are to be learnt from brand challenges

Content marketing before its time

The customer's decision journey is becoming more complex, requiring brands to create a constant stream of content to engage with their audience

Will rural consumers roar?

There are many changes happening that should help big FMCG brands reach rural consumers

Small (car) is beautiful

If you look at the sales numbers of various models, they tell an interesting story

Embedding AI in strategy

Gathering data, analysing it, using it to sell products or getting more attention is something that made digital native companies successful

Back to office, everyone

It seemed like yesterday when all IT majors were singing the praises of the #WorkFromHome practice. There were even reports that said many companies were planning on moving to #WFH permanently

Neuromarketing may pivot again

Marketers found the EEG technology useful to map the brain activity of a consumer when they are in the process of receiving marketing messages, pack designs, advertising etc

Growing better crops

The adoption of hybrid seeds by Indian farmers was not an accident, but it was through the application of a well-designed consumer strategy